BA/BSc Product Design

A Product Designer solves problems by conceptualising ideas and, through a systematic process of testing and evaluation, takes them forward towards a fully realised product suitable for manufacture. To do this, they require an array of skills and talents, including a heightened analytic ability, an inquisitive engagement with form and function, and a deep knowledge of materials and technologies.

Your studies may take the form of either a BA or BSc in Product Design, with the option to switch from one to the other at the end of Level 4, once your interests and aspirations have become more defined. Irrespective of this choice, your studies will involve you learning the product development process, from concept to production. We take a creative, user-centred approach to design, through observing, listening and testing user-response to products.

“I like communicating with people and working in teams and being able to have a flexible methodology so a brief is not the same every time” James Allum Read about James’ first year at CSAD here.

You will have access to a very wide range of workshop facilities and can develop skills in both traditional and unusual technologies. Working in specialist design studios, you will gain a practical understanding of a wide range of materials.

On the BA Product Design, the focus is more on the intellectual and creative skills required to develop objects of purpose, beauty and social relevance. You will be positioned to understand the user, not least in relation to the forms and functions of objects in social groups and diverse cultural situations.

In the BSc Product Design, the focus is more on technical and engineering issues and be concerned with design for manufacture and assembly. You will have the chance to develop your logistical and intellectual skills, especially those needed for problem solving and product development.


BSc UCAS code: W241
BA UCAS code: W240
Accredited by: The Institute of Engineering Designers
Course length: Three years full-time.
Subject Leader: Theo Humphries;

For course specific enquiries, please contact the admissions tutor Gareth Barham

Click here to read full course details on the Cardiff Metropolitan University website.

Download a BA/BSc Product Design prospectus here