BA/BSc Product Design

​​​ A Product Designer solves problems by conceptualising ideas and, through a systematic process of testing and evaluation, takes them forward towards a fully realised product suitable for manufacture. To do this, they require an array of skills and talents, including a heightened analytic ability, an inquisitive engagement with form and function, and a deep knowledge of materials and technologies.

Your studies may take the form of either a BA or BSc in Product Design, with the option to switch from one to the other at the end of Level 4, once your interests and aspirations have become more defined. Irrespective of this choice, your studies will involve you learning the product development process, from concept to production. We take a creative, user-centred approach to design, through observing, listening and testing user-response to products.

Your studies will involve you learning the product development process, from concept to production

You will have access to a very wide range of workshop facilities and can develop skills in both traditional and unusual technologies. Working in specialist design studios, you will gain a practical understanding of a wide range of materials.

On the BA Product Design, the focus is more on the intellectual and creative skills required to develop objects of purpose, beauty and social relevance. You will be positioned to understand the user, not least in relation to the forms and functions of objects in social groups and diverse cultural situations.

In the BSc Product Design, the focus is more on technical and engineering issues and be concerned with design for manufacture and assembly. You will have the chance to develop your logistical and intellectual skills, especially those needed for problem solving and product development. ​

The structure of both courses offers you the opportunity to gather strong business perspective, undertake a work placement within industry, carry out research with one of our Professors and research staff, or travel to study Product Design in countries where the traditions and culture are very different. In the third year, Product Design students can elect to undertake design projects and a dissertation, preparing the way for your choice of career on graduation. The choice is yours, and it is there to help realise your ambitions – whether they are to continue your personal development through further study, build an audience for your work, work in industry, join an agency, or build the beginnings of your client list.​

Click here to visit the Cardiff Met web pages which lists fees, equipment requirements and other charges for courses.

Course information on this page relates to September 2016 entry.

Key facts

BSc UCAS code: W241
BA UCAS code: W240
Accredited by: The Institute of Engineering Designers
Course length: Three years full-time.
Subject Leader: Theo Humphries;

For course specific enquiries, please contact the admissions tutor Gareth Barham

Click here to read full course details on the Cardiff Metropolitan University website.

Download a BA/BSc Product Design prospectus here

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Cardiff School of Art & Design,
Cardiff Metropolitan University,
Llandaff Campus,
Western Avenue,

Tel: +44 (0)29 2020 5898

Click here to view further advice on travel, parking and maps on the Cardiff Met website.