BA Graphic Communication

Graphic communicators are skilled interpreters who have the ability to create visual ideas which serve to inform, persuade, provoke or entertain and elicit a response from an audience. At CSAD, we believe their work can be described as ‘what human beings leave behind to communicate when they are no longer there in person’.

Graphic design is about bringing ideas to life and making meaningful visual messages; it is both the secret to great design and the skill behind conveying complex information, which must be easy, as well as enjoyable, for a reader to digest. Whatever the medium, a graphic communicator uses words, images, schematics, colour, form, metaphors, symbols and stories to innovate and create lasting messages. 

Our broad and varied curriculum invites you to explore all kinds of visual languages, as well as the technologies that link different client and audience groups. You will be encouraged to use as wide a range of these materials and technologies as possible, although equal emphasis is placed on your ability to develop strong ideas. It is this combination of practical, intellectual and vocational experiences that makes our course award-winning.

Our broad and varied curriculum invites you to explore all kinds of visual languages, as well as the technologies that link different client and audience groups

The commitment to facilitating real-world experience and building contacts makes a significant contribution to our excellent employment rates. Visiting speakers and live briefs with real clients are core to the delivery of our course, ensuring that you get to know people in the industry before you graduate. You will be learning at the home of the critically acclaimed Cardiff Design Festival, with the support of industry mentors, and access to an enviable network of employers as well as past graduates who are leading the field at both local and international level. 

The structure of the course enables you to gather relevant business experience and participate in cross-disciplinary work with students from across the School of Art & Design. You may choose to undertake a work placement within the industry, carry out research with one of our Professors, or travel to study Graphic Communication in entirely different cultures. In the third year, you can elect to undertake a business plan or a dissertation, preparing the way for your career on graduation. The choice is yours, but we will be there every step of the way to help you realise your ambitions – whether that is to continue your personal development through further study, secure a job in the industry, or build the beginnings of a freelance career.

Click here to visit the Cardiff Met web pages which lists fees, equipment requirements and other charges for courses.

Course information on this page relates to September 2016 entry.

Key Facts

UCAS code: W210
Course length: Three years full-time.
Subject Leader: Ian Weir;

For course specific enquiries contact admissions tutor: Ray Nicklin
t: +44 (0)29 20 416633

Recent Awards

Penguin D and AD YCN

Penguin Book Jacket Design competition 2015
Toby Hartwell, 3rd Year Undergraduate, shortlisted entries for ‘Oranges are not the only fruit’ and ‘Freakonomics’

YCN competition 2015
Chris Carpenter, 3rd Year Undergraduate, winner for J2O competition brief

D&AD New Blood competition 2015
Bianca Richards, 3rd Year Undergraduate, winner for John Lewis competition brief

Click here to read full course details on the Cardiff Metropolitan University website.

Download the BA Graphic Communication prospectus here

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Cardiff School of Art & Design,
Cardiff Metropolitan University,
Llandaff Campus,
Western Avenue,

Tel: +44 (0)29 2020 5898

Click here to view further advice on travel, parking and maps on the Cardiff Met website.